Trailer drop! & marketing advice for dummies like me
How to "direct" the trailer-making process. Plus: that one very important thing I always forget to do that causes endless grief in our marketing efforts.
I love this trailer!
SHOUTOUT Khalid West and the HBO Max Marketing A/V team, who created it.
I want to share a couple things I’ve learned about making trailers, even though I don’t know how to make trailers. I have tried making trailers, and no thank you, that is hard and specific, so I say: god bless the trailer cutters! So, really what I know how to do is ‘give notes’ on a trailer.
But first: do you know anyone looking for office space in Brooklyn? If so, please send them my way because we are looking for suite-mates now that the wonderful crew at Marshall Curry Productions have moved on. Here is a listing for our space in the gorgeous Old American Can Factory.
Step 1: take a deep breath and remember this is not the film, this is a trailer
If you are like me, it can initially be confusing and even disturbing when you first see the film you labored over for years sort of ‘put into a blender’ + spit out as a trailer. TBH, for me, this is hard every time. I find I usually need to let it settle for a bit to get over the initial shock. And I remind myself, It’s not the film, it’s a trailer! A trailer is literally an advertisement!!
